Next Google Update There's an epic confusion about what is working in Google right now. After all the crazy updates (PANDA, PENGUIN, EMDs and more) SEOs are LITERALLY going out of business because they're still stuck on old tactics. People are stuck on trying to fix their old methods, while in reality Google has evolved so much, that just throwing a bunch of spam links at a site no longer works - for good reason. Before 2011, ranking a website
was a pretty simple process... It was like the Gold Rush of the Wild
West... Now Google has more information than ever before and some of the
old tactics need to be changed... there is a need to adapt, plain and
simple. You *must* hit several factors if you want to start
competing effectively. Links are STILL very effective...
BUT you need to hit the other signals, and build the right links.
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